This is the second post in a series about presentations.
“Do only what is necessary to convey what is essential. Carefully eliminate elements that distract from the essential whole…. Clutter, bulk and erudition confuse perception…, whereas simplicity allows clear and direct attention.” −Richard Powell
In my last post, I mentioned the “elevator pitch” test, in which you practice speaking your presentation to a friend in 45 seconds. This important exercise forces you to boil down all your crazy, rambling ideas to the bare essentials.
Including too much information in a presentation is like underlining everything on a page. If everything is important, than nothing is important. If everything is a priority than nothing is a priority. You must be ruthless in your efforts to simplify, but not dumb down, the message to its absolute core.  Read more